Thought leadership, content creation and management with AfterPay for AfterPay Insights
AfterPay Insights is AfterPay’s consumer research and thought leadership platform. AfterPay is the second-biggest Buy Now, Pay Later (BNPL) service provider in Europe, active in nine markets.
Drove the creative ideation and development of AfterPay Insights, AfterPay’s consumer research and knowledge platform. The goal of AfterPay Insights is to position AfterPay as a thought leader in e-commerce, helping (potential) merchants better navigate the e-commerce landscape. Authored more than 85 blog posts, and created white papers, interviews and articles. Led accompanying social media campaign ideation, strategy and content creation.
Date March 2020 - December 2021
