‘The State of Online Fashion in 2021’ with AfterPay Insights
AfterPay Insights is AfterPay’s consumer research and thought leadership platform. AfterPay is the second-biggest Buy Now, Pay Later (BNPL) service provider in Europe, active in nine markets.
Drove creative ideation, content development and authored The State of Online Fashion three-part blog series. With the series, AfterPay aimed to provide its target audience with a better understanding of online Fashion Shoppers and their demands. Data from AfterPay Insights’ ongoing consumer research was used. Led the transformation of the three-part blog series into a white paper for lead generation.
Date June 2021
