Article in The Paypers’ annual Payment Methods Report 2022 with AfterPay
AfterPay is the second-biggest Buy Now, Pay Later (BNPL) service provider in Europe, active in nine markets. The Paypers is a leading global fintech news outlet.
Drove content ideation, creation and authored the article How Consumers’ Changing Needs Lead AfterPay’s transition into Riverty. In the article, AfterPay wanted to use thought leadership and consumer insights to validate its value proposition, and connect these to AfterPay’s and Arvato Financial Solutions’ rebranding into Riverty in October 2022.
Date August 2022
