Article for Riverty about how Buy Now, Pay Later (BNPL) helps merchants build stronger customer relationships.
Riverty, formerly known as AfterPay, is the second-biggest Buy Now, Pay Later (BNPL) service provider in Europe, active in nine markets.
Drove content ideation, creation and authored the article How Riverty BNPL helps you build stronger customer relationships. In the article, Riverty wanted to use thought leadership, consumer insights and storytelling to validate its value proposition.
Date March 2023
